Virtual reality: A front-row seat to the impact of (un)sustainable behavior

Credit: Unsplash/CC0 Public Domain

Witness first-hand how your mountain of waste plastic expands over the years and what impact your food has on the rainforests. Virtual reality gives you a front-row seat to the impact of unsustainable behavior. Communication scientists Marijn Meijers and Hande Sungur have developed highly effective virtual worlds that give people an up close and personal experience of how sustainable and unsustainable conduct make a substantial difference.

You walk around a supermarket and whenever you take a product from the shelves, a pop-up appears with information about the environmental impact of your choice, for example, clearcutting …

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