Use this iPhone setting to keep ads from following you across the internet

You can stop apps from tracking you across the internet, so you should see fewer ads following you.
Patrick Holland/CNET

We’ve all had the creepy experience where a moment of shoe-shopping curiosity turns into weeks of being followed by ads for those very same shoes on every site you visit. Thankfully, one feature on your iPhone in iOS 14.5 and later updates can boost your online privacy by giving you the option to turn off ad tracking within apps you use. (You can also check out all the new features in the latest iOS 15 release.) The App Tracking Transparency feature …
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