Audio player loading…
The number of mobile phone users able to send and receive Rich Communication Service (RCS) messages is set to reach 1.2 billion by the end of 2022, strengthening the technology’s bid to become a successor to SMS.
The mobile messaging market is dominated by over-the-top (OTT) messaging services like WhatsApp and Facebook Messenger, handing significant control to big technology firms and bypassing mobile operators who are suffering from declining revenues.
One of the main benefits of these OTT services is that they offer free communication and rich media capabilities, such as image, video, and files transfers, …
