‘There has to be a level of trust’: Trent Alexander-Arnold on the virtual future of football fandom

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Is the beautiful game losing its shine? With the increasing number of NFT, cryptocurrency and trading platform endorsements cropping up on the social media feeds of football clubs and players in recent months, you’d be forgiven for thinking new technologies are tainting the image of the world’s most popular sport.  

But among the influx of fan tokens and grumpy-looking ape illustrations, the shift towards embracing the digital world is also changing football for the better. At least, that’s the opinion of England and Liverpool defender Trent Alexander-Arnold, who believes augmented reality (AR) …

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