Canceling Online Subscriptions is Confusing, Difficult, Absurd… And by Design

Online services need to stop trying to trap customers by making it outrageously difficult to cancel a subscription.
Sarah Tew/CNET

Online subscriptions are usually pretty easy to sign up for. But you may have noticed they’re not always so easy to cancel. And the Byzantine unsubscribe processes I’ve had to go through to get out of services I no longer want are often not just poor customer service or an unwieldy user experience. It’s by design.My wife and I recently decided to try an online meal kit. The concept seemed great: You open the box, maybe you cut …
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