Apple iPhone is officially 15. It was cooler when it was a baby

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The early days, when the iPhone was new, were special. 15 years ago, Steve Jobs and Apple engineered what could best be described as a hype beast of a product launch.

First, Jobs unveiled the iPhone at Macworld in January 2007, but it would be months before the iPhone would officially launch. Whether by design or necessity, that delay turned out to be the best possible way to launch what would become a technological and cultural touchstone.

Anticipation for availability details and the official launch date built and built until Apple announced and, naturally, the tech media …

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