iPhone may still be the best value among smartphones – seriously

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In the face of a global economic downturn, one thing you wouldn’t expect is for some of the market’s most expensive smartphones to grow in marketshare. And yet that’s what Apple’s iPhone has done.

Global smartphone shipments fell 9% in Q2 of this year, according to a new report from Canalys (opens in new tab), but Apple’s marketshare rose from 14% to 17%. Granted, that’s still behind global leader Samsung, which has 21%. However, as Samsung fell, Apple rose. Plus, Canalys contends that demand for Apple’s iPhone 13 is still strong.

What’s going on here?

No one has ever called …