Preventing scrollers’ remorse: How to know what users want

Credit: Pixabay/CC0 Public Domain

A new model can help online media companies figure out what gives users long-term satisfaction—not just the instant gratification of continual scrolling—which may result in less time spent on the platform, but fewer users who quit entirely.

Most online platforms seek to increase the time users spend there, usually by giving them more of the content they have consumed in the past. But this strategy can perpetuate mindless scrolling, and potentially cause regretful users to quit cold turkey.
“There’s a discussion in the research community and in tech companies about how it can …

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