Google Play Store is blocking full-screen ads, VPN hijacking

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Google has announced new Play Store policies for Android developers in an effort to crack down on full-screen ads, VPNs, and fake apps impersonating genuine software.

Coming into effect from September 30, 2022, the Play Store will require developers to stop showing “Full-screen interstitial ads,” for example those that show during gameplay or during an app’s loading screen. Additionally, full-screen ads that cannot be closed after 15 seconds shall be banned.

The new policy will not include rewarded ads, such as in-app popups that users can opt into in order to unlock in-app content, which will continue …

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