You could soon be seeing a lot more ads on your iPhone

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As we wait patiently for the iPhone 14 to show up (it should arrive next month), a new report suggests some significant changes could be coming to the software on iPhones and iPads: specifically, more advertising in Apple’s own apps.

This comes via the reliable Apple-focused journalist Mark Gurman at Bloomberg, who says that Apple is keen on expanding its integrated advertising efforts. A number of ads already show up in the News and Stocks apps, as well as the App Store.

Those apps could eventually be joined by Apple Maps, as well as the Apple …

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