Apple maintains prices on new iPhones despite inflation

Apple CEO Tim Cook speaks at an Apple event on the campus of Apple’s headquarters in Cupertino, Calif., Wednesday, Sept. 7, 2022. Credit: AP Photo/Jeff Chiu

Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery—all at the same prices as last year’s models, despite inflationary pressure that has driven up the cost of many other everyday items.

That pricing decision, revealed Wednesday during Apple’s first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15% more to help …
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