Nvidia’s embarrassing RTX 4080 ‘unlaunch’ could cost it dearly

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The Nvidia RTX 4080 12GB graphics card has been ‘unlaunched’, and will now likely release under a new name at some point. We’re not exactly sure when we might see the rebranded RTX 4080 12GB, but we do expect it to appear as a RTX 4070 Ti at the least. 

Of course this is a very sudden (and embarrassing) move from Nvidia so soon to the proposed launch date, but it does lead us to a very important question; what happens to all those boxes? An abrupt overhaul of the name leaves manufacturers with loads of branded …

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