Study Shows 30% of People Are Redoing Google Searches

Almost 30% of people are having to redo their Google searches, either by refining or extending queries, according to research published earlier this month by SEMRush, an online marketing software company. SEMRush took data from 20,000 anonymous users who made 455,368 unique searches. It then looked at how long it took them to make a subsequent action. For over 70% of users, it took less than 15 seconds to make a secondary click, meaning they most likely found the website or answer they were looking for. Almost 30% of users, however, were refining, redoing or extending their searches in some way, suggesting that answers weren’t effectively …
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