WhatsApp Launches Business Directory Feature, Lays Groundwork for In-App Purchases

WhatsApp on Thursday launched a business directory feature in Brazil, Colombia, Indonesia, Mexico and the UK, bringing it a step closer to enabling end-to-end purchasing within the messaging app. At the WhatsApp Business Summit in Sao Paulo, Meta CEO Mark Zuckerberg unveiled search and directory options that allow users to browse businesses by category or search by name. Meta, which owns WhatsApp, is working with several partners in the country — including Cielo, Brazil’s largest credit card company — to bring full shopping functionality to the app after regulatory hurdles are cleared.”The ultimate goal here is to make it …
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