Google to experiment with ads that appear in its AI chatbot in Search

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. Shortly after Bing Chat’s arrival, Microsoft began slipping ads into the experience, for instance. Today, Google says it will do something similar, detailing its plans for running Search and Shopping ads inside its conversational AI experience in Search, via the recently announced Search Generative Experience (SGE) in the U.S.
At the company’s I/O developer event earlier this month, Google showed how ads could run above and below this new experience. For instance, if you were searching for a …