Google launches generative AI tools for product imagery to U.S. advertisers

Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S. Via the new, AI-powered Product Studio, merchants and advertisers will be able to leverage text-to-image AI capabilities to create new product imagery for free, simply by typing in a prompt of the image they want to use.
The feature can be used for simple tasks, like changing the color of the background behind the product images or making the background a solid color. Or it could be used for something more …