Generative AI shouldn’t reduce your startup’s marketing headcount

Lisa Ames

Lisa Ames is principal, chief marketing officer and operating executive at Norwest Venture Partners, where she serves as a member of the portfolio services team helping company leaders optimize and scale their go-to-market strategies for growth.

I spend most of my days talking to and working with chief marketing officers of startups and young companies, and several report rising tension in the C-suite over the potential of generative AI.
Many CEOs think marketing headcount can be cut as automated tools allow leaner teams to accomplish more. Remarkably, these top-job leaders are contemplating even broader cuts, with a …