Pimento turns creative briefs into visual mood boards using generative AI

Pimento is a new French startup that is using generative AI in an interesting way as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding. And the company recently raised a $3.2 million (€3 million) funding round from an interesting list of investors.
The best way to describe Pimento is by talking about people who could use a tool like this. Creative teams working on a brand redesign, an ad campaign, an upcoming video game, an animation movie will open Pimento on the first day of their new projects. It’s the tool that you use to …