IBM and SAP Collaborate to Elevate CPG and Retail Industries

IBM and SAP, two global technology leaders, have joined forces in a strategic collaboration to pioneer innovative solutions aimed at transforming the consumer packaged goods (CPG) and retail industries. This groundbreaking initiative, announced on January 11, 2024, leverages generative artificial intelligence (generative AI) to enhance supply chain management, finance operations, sales, and services for clients in these sectors.
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Building on their shared legacy of technology expertise, the two companies have integrated IBM WatsonX—an enterprise-ready AI and data platform, along with AI assistants—into SAP solutions. The collaboration …