The Taylor Swift deepfake debacle was frustratingly preventable

You know you’ve screwed up when you’ve simultaneously angered the White House, the TIME Person of the Year, and pop culture’s most rabid fanbase. That’s what happened last week to X, the Elon Musk-owned platform formerly called Twitter, when AI-generated, pornographic deepfake images of Taylor Swift went viral.
One of the most widespread posts of the nonconsensual, explicit deepfakes was viewed more than 45 million times, with hundreds of thousands of likes. That doesn’t even factor in all the accounts that reshared the images in separate posts – once an image has been circulated that widely, it’ …