Shopify is rolling out an AI-powered image editor for products

Commerce platform Shopify is releasing new features for its Winter Edition rollout, including an AI-powered media editor to enhance product images, improved semantic search and a better way for merchants to showcase different variants of a product.
Many companies, including Meta, Google and Amazon, have allowed advertisers to generate backgrounds using generative AI since last year. Similarly, Shopify wants to help merchants edit their product images’ backgrounds and scenes using this tech. In the Magic Media Editor, merchants can select a type from seven styles — Minimal, Vibrant, Natural, Urban, Regged, Refined and Surreal — or type a prompt to generate a …