Tim Cook says Apple will ‘break new ground’ in GenAI this year

Apple CEO Tim Cook is promising that Apple will “break new ground” on GenAI this year.
Cook made the pronouncement during the company’s annual shareholders meeting today, which came in the same week the company reportedly scuttled its multibillion-dollar, decade-long plan to build an EV. Some of the staff on the EV project were reassigned to work on various GenAI initiatives, according to multiple publications.

$AAPL
COOK: APPLE WILL “BREAK NEW GROUND” IN GENERATIVE AI THIS YEAR
— *Walter Bloomberg (@DeItaone) February 28, 2024

Apple, unlike many of its Big Tech rivals, has been slow to invest in — and ramp up — GenAI.

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