Adobe’s working on generative video, too

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists.
Offered as an answer of sorts to OpenAI’s Sora, Google’s Imagen 2 and models from the growing number of startups in the nascent generative AI video space, Adobe’s model — a part of the company’s expanding Firefly family of generative AI products — will make its way into Premiere Pro, Adobe’s flagship video editing suite, sometime later this year, Adobe says.
Like many generative AI video …