Disney Hints (Again) a Disney Plus Price Hike May Be in the Offing

Disney CEO Bob Chapek teased the possibility that Disney Plus price hikes may be coming, saying Wednesday that the company feels “bullish” about adjusting the streaming service’s price as its library bulks up with more shows and movies and it launches a cheaper, ad-supported tier later this year. In February, Chapek dropped similar hints, indicating that Disney Plus likely wouldn’t raise prices before October but that after that, Disney might “have the flexibility, if we were to so choose, to then look at price increases on our service.”On Wednesday, Chapek beat the same drum. “As we increase our content …
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