Microsoft is “exploring” putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI’s GPT-4. While these sponsored responses are clearly labeled as such, it does make one question how far we’ve really come from the old model of ads on search engines.
Microsoft confirmed this is happening, albeit in an experimental form, in a blog post published today. Here’s the relevant bit from the very end after “a bit of context” explaining no one should be surprised:
We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start …
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