What does one expect from a website builder in 2023? That’s the question many startups — and incumbents — are trying to answer as the landscape changes, driven by trends in generative AI. Do no-code drag-and-drop interfaces still make sense in an era of prompts and media-generating models? And what’s the right level of abstraction that won’t alienate more advanced users?
Wix, a longtime fixture of the web building space, is betting that today’s customers don’t particularly care to spend time customizing every aspect of their site’s appearance.
The company’s new AI Site Generator tool, announced …
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