The Software as a Service (SaaS) industry faced unexpected difficulties in a year that saw inflation and rising interest rates. Long accustomed to rapid revenue growth, many SaaS firms experienced a significant slowdown in 2023. This shift has prompted a reevaluation of business models and a move towards more efficient spending.
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Salesforce, a CRM giant, saw its sales growth drop by half to 11% in the three months ending July 31 2023, down from 22% the previous year. In response, the company implemented an August price increase and introduced innovative generative …
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