Tubi, the Fox-owned free ad-supported TV streaming service, is testing a new mobile feature powered by OpenAI’s GPT-4 that will allow users to ask content-related questions and discover new TV shows and movies.
Dubbed “Rabbit AI,” the generative AI tool is designed to provide “hyper-personalized recommendations” to viewers, the company says. Users can input questions like “Do you have any movies that are funny about sharks?” and the AI will generate a selection of funny shark movies (“Sharknado” is on there, of course) from Tubi’s library of over 200,000 titles.
Viewers can tap on the “bookmark” icon to save …
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