Amazon is rolling out a new AI image generation tool for advertisers to generate backgrounds based on product descriptions and themes. Amazon is currently beta testing the tool with select advertisers and will expand availability “over time,” the company says.
To use the tool, advertisers upload a photo, type an image description describing a background they want, select a theme and then click “Generate.” Advertisers can also refine the image by entering another text prompt. Then, it allows them to test multiple versions in order to optimize performance.
The e-commerce giant uses an image of a toaster as an example, …
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