In 2014, when Phil Spencer and Satya Nadella assumed leadership of Microsoft’s game division, they faced a critical decision: whether to invest in the struggling Xbox platform, which was trailing behind Sony. Fast forward less than a decade, and Spencer’s pivotal role in Microsoft’s gaming endeavors has become abundantly clear. The recent acquisition of Activision Blizzard for a staggering $69 billion underscores gaming’s centrality to Microsoft’s future.
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For a company whose core business isn’t gaming, this acquisition represents an extraordinary financial commitment. Gaming had been a relatively modest, …
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