After the app economy slowed for the first time ever in 2022, things picked up pace again over the past year. According to app intelligence provider data.ai’s annual “State of Mobile” report, out today, consumer spending on apps saw a modest 3% increase year-over-year in 2023 to reach $171 billion across the App Store, Google Play, and third-party Android app stores in Chiana. A growing part of that total consumer spend came from apps, not mobile games, thanks in part to TikTok’s success. However, app downloads remained flat last year at 257 billion, up only around 1% year-over-year.
In 2022, the nonstop growth of …
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