Social media giant Reddit is set to launch its highly anticipated initial public offering (IPO) in March, marking a significant event in the sector, with the IPO being the first major debut since Pinterest in 2019. Valued at around $10 billion in a 2021 funding round, the company faces formidable competition from platforms like TikTok and Facebook in the battle for advertising revenue. The IPO is expected to serve as a litmus test for it, gauging its users’ willingness to support the company’s entry into the stock market, especially given the platform’s history of driving “meme” stock rallies.
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