ServiceNow CEO Bill McDermott Targets CRM Market, Takes Aim At Salesforce

ServiceNow, a leading cloud and artificial intelligence (AI) company, is poised to disrupt the customer relationship management (CRM) sector, according to CEO Bill McDermott. The company reported stellar Q4 results, with subscription revenue surging 25.5% to $2.37 billion and reaching $8.68 billion for the full year. McDermott sees a significant opportunity to position ServiceNow in the CRM category by leveraging its AI-powered workflows and platform solutions, particularly in the Customer workflows segment, which has witnessed substantial growth. With a market cap of $160 billion, McDermott’s strategy involves offering a comprehensive CRM solution that seamlessly integrates front-, mid-, and back-office operations, filling gaps left by …
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