Two months ago, media giant Fox Corp. partnered with Polygon Labs, the team behind the Ethereum-focused layer-2 blockchain, to tackle deepfake distrust.
Fox and Polygon launched Verify, a protocol that aims to protect their IP while letting consumers verify the authenticity of content. And since then, government regulatory committees, publishers and others have seen this as a viable solution to a “today problem,” Melody Hildebrandt, CTO of Fox Corp., said on TechCrunch’s Chain Reaction podcast.
Hildebrandt said she’s bullish that more news outlets, media companies and others will integrate this technology as AI technology goes into the mainstream. …
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