Artifact, the well-received AI-powered news app from Instagram’s co-founders Kevin Systrom and Mike Krieger, may not be shutting down as planned. The company announced in January the award-winning app would be winding down operations as the market opportunity wasn’t “big enough to warrant continued investment.” However, despite an end-of-life date of February 2024, the app has continued to function in the many weeks since.
As it turns out, that’s not by mistake.
Systrom tells us that he and Krieger are continuing to keep Artifact alive for the time being and have not yet given up on a plan …
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