If you wanted to raise the profile of your major tech company and had $10 million to spend, how would you spend it? On a Super Bowl ad? An F1 sponsorship?
You could spend it training a generative AI model. While not marketing in the traditional sense, generative models are attention grabbers — and increasingly funnels to vendors’ bread-and-butter products and services.
See Databricks’ DBRX, a new generative AI model announced today akin to OpenAI’s GPT series and Google’s Gemini. Available on GitHub and the AI dev platform Hugging Face for research as well as for commercial use, base (DBRX …
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