The Federal Trade Commission (FTC) unanimously voted to reject an application from three software companies seeking to implement a new parental consent mechanism using biometric technologies to ascertain a user’s age. The application, submitted by the Entertainment Software Rating Board (ESRB), Yoti, and SuperAwesome, proposed a “Privacy-Protective Facial Age Estimation” system, utilizing facial analysis to confirm a user’s adulthood for accessing certain online content. Despite Yoti’s claims that their technology does not constitute facial recognition, concerns were raised during the open comment period regarding data collection and potential privacy violations, including the creation of deepfake content.
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