Webflow, a web design and hosting platform that’s raised over $330 million at a $4 billion valuation, is expanding into a new sector: marketing optimization.
Today, Webflow announced that it acquired Intellimize, a startup leveraging AI to personalize websites for unique visitors. The terms of the deal weren’t disclosed. But a source familiar with the matter tells TechCrunch that the purchase price was in the “eight-figure” range.
The majority of the Intellimize team — around 50 people — will join Webflow. But some staffers either took outplacement packages or were let go and given severance; Webflow wouldn’t say how many.
Vlad Magdalin, …
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