Smartphone sales will mount a comeback starting in 2024, defying growing warnings of a prolonged slump across the mobile sector, according to separate projections by Goldman Sachs and Morgan Stanley reviewed by TechCrunch.
Morgan Stanley’s report predicts global smartphone shipments will rebound by nearly 4% in 2024 and by 4.4% in 2025, shrugging off comparisons to the PC industry’s multi-year downdrafts.
Driving the smartphone turnaround will be new on-device AI capabilities unlocking fresh demand, Morgan Stanley says. The investment bank raised its projections for 2025 worldwide phone volumes, citing the sizable potential of so-called edge AI to enable advances from enhanced photography to speech …
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