The Coca-Cola Company has embarked on a five-year collaboration with Microsoft to harness generative AI technology across its fundamental operations. With a commitment of $1.1 billion towards Microsoft Cloud and its gen AI capabilities, including Microsoft 365 and Azure services, Coca-Cola aims to enhance efficiency and scalability within its systems. This partnership extends beyond financial investment, as Coca-Cola plans to integrate gen AI digital assistants powered by Azure OpenAI Service into various aspects of its business, from customer experiences to supply chain optimization.
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Neeraj Tolmare, Senior Vice President …
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