What to Know About Fake Reviews When Shopping Prime Day Deals

If you’re looking for a bargain on Prime Day, it might be worth remembering that not everything is what it seems on Amazon’s sprawling online marketplace. Anxious to stand out in the crowded pack, many brands actively covet five-star reviews. Some brands might even solicit those recommendations, even if doing so violates Amazon’s terms of service. The e-commerce giant is well aware and has acknowledged fake reviews are a problem. It removes and sometimes sues offenders. However, it struggles to rein in coordinated efforts outside of its website that are organized to flood product listings with good reviews in quid …
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