McDonald’s Hong Kong Partners with Sandbox to Launch First Metaverse Experience, McNuggets Land

McDonald’s Hong Kong has teamed up with The Sandbox, a decentralized virtual gaming platform owned by Animoca Brands, to create the first Web3 experience platform. This partnership has resulted in the launch of “McNuggets Land”, a unique metaverse gaming experience that marks the 40th anniversary of McNuggets.
Users of the game, which went live on July 20, 2023, may communicate with a variety of McNuggets-inspired game characters. Users can share their in-game experiences on social media platforms.
The game also includes a virtual art gallery where users can explore the 40-year history of McNuggets, and a virtual McDonald’s themed game where they …
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