Apple is reportedly in talks with Google to integrate Google’s Gemini AI engine into its upcoming iPhones, according to a Bloomberg report. While neither company has confirmed the deal, analysts speculate that it could benefit both parties, with Apple potentially receiving payment from Google for the privilege and Google gaining a reputational win in the AI space. However, talks with Google don’t guarantee a deal, as Apple has also explored options with Microsoft’s OpenAI. This move reflects the competition between tech giants like Google and Microsoft in the generative AI market, with partnerships seen as key to gaining market dominance.
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