The UK’s Advertising Standards Authority (ASA) has issued a guideline for companies advertising cryptocurrency services.
The ASA’s enforcement notice was sent to 50 companies that have advertised cryptocurrency services. It urged the companies to scrutinize their advertisements to ensure that they comply with the new guidance.
According to the guideline, advertisers must inform and mention that crypto is unregulated in the UK, and the “value of investments is variable and can go down.” The notice further added clarity, stating that “ads must not “state or imply that investment decisions are trivial, simple, easy or suitable for anyone” or “imply …
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