Europe wants platforms to label AI-generated content to fight disinformation

The European Union is leaning on signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content.
In remarks yesterday following a meeting with the 40+ signatories to the Code, the EU’s values and transparency commissioner, Vera Jourova, said those signed up to combat disinformation should put in place technology to recognize AI content and clearly label it to users.
“The new AI technologies can be a force for good and offer new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side of this matter and they …