Hootsuite, a prominent social media management platform, has announced its acquisition of Talkwalker, a Luxembourg-based company specializing in consumer intelligence and deep listening technology. With Talkwalker’s expertise in analyzing millions of conversations across social and digital channels, brands gain valuable insights into consumer preferences, enabling them to refine their communication strategies and enhance their reputation.
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The merger of these two industry leaders marks a significant shift from social media management to social media performance, as businesses seek to better understand and leverage the business impact of …
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