Canva Inc., Australia’s premier startup valued at $26 billion, has completed its largest acquisition to date by acquiring the Affinity suite of creative software for approximately $886 million. This strategic move aims to fortify Canva’s competitive stance against industry giant Adobe Inc. The acquisition encompasses Nottingham, UK-based Serif, the team behind Affinity’s renowned portfolio of photo-editing, publishing, and illustration software. Canva’s COO, Cliff Obrecht, emphasized the significance of this deal, citing Affinity’s popularity among Mac users and its alignment with Canva’s suite of AI-powered tools.
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